Back in my halcyon grammar school days (long ago and in another century), my teachers—wise, endlessly patient souls—sometimes wondered why I was entertaining friends with stories rather than attending to assignments. Today, I tell tales out of school, weaving copy that is on point, imaginative and, so say my clients, readable. I also wield my editorial pen to others’ copy, noting the hidden wonders of collective nouns and plural possessive apostrophes, and why the semicolon is a mark all writers should befriend.
What else? I prefer refined and illustrative text, believe that 140 characters aren’t always enough, and would applaud banishing “amazing”—or, as it’s so often expressed, “ama-a-a-zing”—as the go-to adjective for, well, everything.
Among the many projects I’ve helmed through the years: copy and feature writing, editorial, blogs, brand positioning and identity standards, internal and external communications, speeches, catalogs, direct mail, donor and partnership material, annual reports, and style guides. And the industries in which I’ve worked? They include healthcare, transportation management and logistics, academia, life sciences, retail, not-for-profit, lifestyle, and nutrition and wellness.
Curious to learn more? Take a look at my samples and enjoy a read on me.
And thanks for stopping by.
Copyright © 2023 Lisa Gordon Wither. All rights reserved.
Los Angeles, California
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