Trimble Transportation - Transportation Management

Following are articles crafted for Outbound Magazine, the customer-facing, 

thought-leadership publication by Trimble Transportation 

(transportation-management industry innovation and solutions).  

Outbound’s circulation: 23,000 for standard editions; special editions 30,000+.

First up: “H&M Trucking Navigates Savings with Expert Fuel” profiles H&M Trucking, whose success with Trimble technology delivers savings of seven figures annually. Also explored is California Assembly Bill 5 (“AB5: California’s Fault Line”), a controversial 

state measure targeting the employment status of independent drivers.

  “From Cab to Conference Room” showcases the career and accomplishments of 

Todd Spencer, longtime transportation industry trailblazer and president of the

Owner-Operator Independent Drivers Association (OOIDA).

 "Road Warriors" differs from Outbound's usual content. My interview with Kendis Paris, 

Executive Director and Co-Founder of the advocacy organization 

Truckers Against Trafficking, explores the transportation industry's role in helping identify human trafficking in North America (human trafficking is among the world's leading criminal enterprises, along with narcotics and arms dealing).

Without Hesitation: Speaking to the Silence and the Science of Stuttering (2010), 

a joint effort with UC physician and researcher Gerald Maguire, MD. 

This sample includes copyright, the preface, and part of Chapter One. 

Without Hesitation came to fruition following a 2007 collaboration (see next section.)

Profiles of distinguished educators originally written for UCI Magazine, 

now archived on the university news site.

Getting the Words Out:
https://news.uci.edu/2007/11/19/getting-the-words-out/ 

The Good Fight:

 https://news.uci.edu/2006/05/19/the-good-fight/ 

The Art of Healing:

https://news.uci.edu/2005/06/07/art-of-healing/  

Since 2013, philanthropic organization Fostering Hope Ohio has worked to raise awareness  of the many challenges faced by children and teens in residential care. 

An outstanding network of volunteers and corporate donors allows Fostering Hope 

to continue its mission of bringing positive experiences and opportunities

to youth from fractured home environments.

Profile (later the executive bio) of Fostering Hope Ohio founder Nicole Shefrin.

 Direct mailer

Client Summa Wellness Institute (SWI) requested an initiative that distinguished 

it from similar fitness facilities: not an anonymous gym  but a welcoming environment 

for members dealing with health challenges or physical limitations, and a professional staff focused on helping those members achieve wellness safely.  

The “Strength in Numbers” multi-channel campaign wholly met SWI’s wishes, 

resulting in a robust ROI.

SWI "Strength in Numbers" print ad

SWI "Strength in Numbers" direct mailer

SWI "Strength in Numbers" print ad

SWI "Strength in Numbers" direct mailer

SWI capabilities brochure

This high-end home furnishings store, (bricks and mortar, catalog, online) is known for its eclectic ambiance and detailed aesthetic, as well as its pledge to protect endangered rainforests by sourcing material through recycling and repurposing. 

Arhaus sought a brand repositioning that emphasized its commitment to the environment, a process that included a revised identity system, consumer catalogs, 

direct mail, and regional television and radio commercials.

Product catalog

Sales sheets